You can get into the amazing world of information marketing with a single report. That’s all it takes to launch a worldwide business from the corner of your basement.
Here are 4 powerful reasons why you should write and sell information products:
1. Information is in high demand.
Specific markets want to know specific things. Your task as a writer and information marketer is to give your niche markets exactly what they want. It makes no sense whatsoever to do anything else. Identify a market with sales potential and get to know all about it. What do the people in this market want that they’re not currently getting?
2. All you need to do is to solve a problem.
Uncover the unmet desire in a marketplace and you’re halfway home. Now create the solution in the form of an information product and you’re off to the races. Problems are a drag. Quick fixes are the answer and people will gladly pay for the right kind of information that gets rid of their pain.
3. Information products offer terrific business-building opportunities.
You can sell your introductory product at a low price or offer it free. This gets prospects or initial customers into your business funnel where you can build relationships and sell additional products at much higher price points.
The real money in information marketing is in the back end. After your prospects and customers feel that they know, like and trust you, they’re much more open to buying and will often spend many times what they would on an initial purchase.
4. Information products offer outstanding margins.
It costs nothing to write a report or book and with print on demand services, there’s no need for inventory. You can also offer downloadable products and virtually eliminate the cost and time delay of manual shipments.
Every information product becomes an asset. All you have to do is create it a single time. Yet you can sell that same product thousands of times for years to come.
Compare info products to every other type of “real world” product and you can’t beat the advantages information marketing affords. The value of these assets lies in the content and not the packaging.